Africa's Digital Sports Gap
63% of Africans have mobile broadband coverage but don't use mobile internet
Africa's growing digital sports audience faces a connectivity problem, with 63% of the continent's population living within mobile broadband coverage but not using mobile internet.
According to the GSMA's Mobile Economy Africa 2026 report, this gap affects how digital sports audiences are measured, as network coverage does not guarantee access to data, devices, or subscriptions.
Second-Screen Routine
The second-screen routine, where fans use their phones to access team news, score alerts, and reactions, has become part of digital entertainment in Africa.
However, the distinction between network coverage and everyday access is crucial, as a fan may receive score alerts but not have access to live video streams due to data or device limitations.
Source: Nairobi Wire. AI-assisted summary.
